Over the years, my writing goals have changed. At first, I just wanted to write. Back in elementary school I wrote short stories with girls named Jill and Amy. Names that weren’t also shared with a character in Peter Pan or a fast-food hamburger place.
A bit older, and I experimented with poetry and found myself trying to write poems about the moon, like a giant silver dollar so bright, up in the sky.
Then I moved on to nonfiction, writing pieces about things that happened to me. I discovered the personal essay before I learned its name, and since college, I have only written personal essays.
Once I knew what I wanted to write, I wanted to be published which isn’t unique to me. Publication is a worthy goal, shared by many writers.
However, I soon learned publication isn’t enough. I wanted my published personal essays to be read. I wanted to reach readers — to make them smile, or pause and reflect. To touch a reader with my words was, is, a gift.
But that connection with a reader can only happen if I identify my intended audience, my ideal readers, and they have access to my writing.
Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience by Dan Blank is exactly what it sounds like. A book whose purpose is to provide steps and suggestions for sharing your creative work and having a meaningful connection with your audience.
Mr. Blank’s book isn’t just for writers. It’s for artists and creators of any kind who are looking to share their art and creations.
Mr. Blank and his company, We Grow Media, are all about human-centered marketing. I have taken a few of his webinars and found them to be quite helpful.
I won’t go into the specifics, but I would like to share a few of the passages that spoke to me, passages that I think are broad and general enough to speak to many of my readers as well:
“Instead of framing the value of your work by how it performs in the market, you define it by how other people experience the world through your creative work — the stories and experiences you share, and the topics you talk about.”
“It is about understanding the connection between what you create, why you create it, and how it will engage others.”
“When you share your journey, you are building advocates in the process; those who aren’t just aware of what you are doing, but feel connected to it in a personal way.”
“So much of success is about sheer persistence, and believing in yourself and your work.”
“Tennis legend Arthur Ashe once said, ‘To achieve greatness, start where you are, use what you have, do what you can.’ “
Please note: I am including a link to buy the book that I’m highlighting this week. If you use my link, I do make a small commission on your purchase at no additional cost to you. I am working with Bookshop.org which also sends a portion of the profit to support local, independent bookstores.